Businesses with two negatives on the first page of search results risk losing 44% of its customers.
If three negative articles pop up in a search query, the potential for lost customers increases to 59.2%. (2015)
Have four or more negative articles about your company or product appearing in Google search results? You’re likely to lose 70% of potential customers. (2015)Nearly half of U.S. adults said they have Googled someone before doing business with them. (2012)
45% said they have found something in an online search that made them decide not to do business with the person.
56% have found something that solidified their decision to do business with the person.