Just like Black-hat SEO tactics, watch out for reputation management services the prey on fear as their marketing technique.The goal of reputation management is two-fold:
- Fix any current reputation problems
- Build and execute an ongoing plan that promotes a good reputation
We think about your reputations as:
- a competitive advantage
- a driver of growth and prosperity
- and a strategic asset.
Web-based review sites like Google, Yelp, Amazon, Angie's List, etc. are standards for consumers seeking to evaluate companies, products and services. Consumers trust what other consumers have to say more than they trust you or any ad. We look at reputation management as reputation marketing.
Therefore, online reviews have a huge influence over a consumers’ behavior. Reviews determine how people perceive you, your product or service; and whether or not they would buy.
So if you want to start somewhere with reputation marketing, start with customer reviews: that’s where we help move the needle in your direction